National Geographic Channel: Ant habitat

The blue substance inside the board is a special type of gel. The gel serves as both habitat and nutrition for ants, allowing you to watch in awe as they turn the blue gel inside the board into a fascinating colony of tunnels. It is also transparent so that people can watch from both sides of the board. The gel is developed by NASA and is now sold in ant aquariums known as AntWorks.

This is a student work and therefore only a Photoshop sketch of the idea.
The board should be placed under shadow or inside a building; a busy train station or a shopping mall where people can study the ants and how they dig tunnels over a period of time. The ants can live within this habitat for up to 5-6 months if needs be.

Advertising School: Norges Kreative Fagskole, Oslo, Norway
Art Director: Andreas Aichberger
Copywriters: Morten Jacobsen, Per-Andrè Ruud

International Labour Organization: Shovel

"This is the toy of many Colombian children."

Advertising Agency : Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango

Expedia: Italy special

Advertising Agency: Serviceplan Munich / Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Patrizia Marroni, Pei Mueller-Lierheim
Copywriter: Petra Nachtigall
Released: October 2008

McDonalds Coke: Escalator & Stairs

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pih

World Class Gym: Caricature

brilliant! the fact that people will want to keep the ad and share it with friends it's an awesome strategy
Advertising Agency: Le Bureau Stockholm, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson

Sushi Roll: Sushi train

Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.

Advertising Agency: JWT, Sydney, Australia
Art Director: Chris Moreira
Production: Escalated Advertising
Released: March 2008

Liga Contra el Cáncer: 15000

The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he
painted the little girl in oil painting.

Advertising Agency: Ogilvy Perú
Creative Director: Aldo Canchaya
Art Director: Daniel Morales
Copywriters: Yacub Tabja, Diego Guzmán
Illustrator: Jose Antonio Bao
Published: May 2008