Huggies: For the more mature toddler

Advertising Agency: Ogilvy, Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Copywriter: Qing Duan
Art Directors: Neo Zhou, Zhong Shi, Jacky Lung
Illustrator: Wei Yan

Australia Day: Surf - Metal - Bongo

Advertising Agency: Loud Sydney, Australia
Creative Director / Copywriter: Joe Van Trump
Art Director: Darren Seddon
Creative: David Halter, Ryan Lonsdale

Heinen Freezing: Lighter

Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: litho niemann + steggemann

INEN Cancer Prevention Center: Crash test

"Smoking is the stupidest way to commit suicide. Quit Stupidity"

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Veikkaus Football Betting: Rollercoaster

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriters: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen
Published: September 2008

John Lewis : Shadow

"Whoever you're looking for this Christmas"

Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest

Zwilling knives: Nun, Soldiers

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit

Newman's Own Organics: Ginger

Naturally refreshing like margaritas in Mexico.

Advertising Agency: Academy of Art University
Creative Directors / Art Directors / Copywriters: Kimi Rosenthal, Lori Louie
Published: October 2008

11.11.11: Toolbox

"Workers are not tools."

Advertising Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
Print Production: Roxane Lemaire
Photographer: Evert Thiry
Published: November 2008

YPPM music school: Transformation

Advertising Agency: Bates141 Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Grace Patricia
Copywriter: Hendra Lesmono, Peyi
Illustrator / Designer: Grace Patricia
Published: August 2008

Primus: Buddies

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA

Sunlight: World

Advertising Agency: Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono, Rudi Haryanto

Atlas MTB: Dentures

Advertising Agency: Leo Burnett, New Delhi, India
Executive Creative Directors: K.V. Shridhar, Sainath Saraban
Art Director / Illustrator: Dalip Singh
Copywriter: Samrat Das

Sailor's World: Problem

"Experience the unsinkable optimism of boating."

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Jim Nelson
Creative Director: Sheldon Clay
Copywriter: Ellie Adnerson
Art Director: Brad Harrison
Published: August 2008