Agency: Cowandesign
Showing posts with label Packaging. Show all posts
Showing posts with label Packaging. Show all posts
pentawards
THE COMPETITION FOR 2009 WILL BE OPEN FROM 1 MAY TO 12 JUNE 2009
HOW TO PRESENT YOUR CREATIONS ?
It is very important for the jury to be able to judge the designs even-handedly. You will therefore have to present your creations in a standardised manner, but you will also be able to show your creation in a more personal way. Please follow the following instructions closely and refer to the examples for further clarification.
Visual 1 - Mandatory: your creation photographed as is, from the front, against a white or neutral background.
Minimum: 500kB - Max 1MB - Jpeg only
Visual 2 - Optional: your creation photographed as is, from the back and/or from the side, against a white or neutral background.
Minimum: 500kB - Max 1MB - Jpeg only
Visual 3 - Optional: one or more details of your creation, photographed as is, to draw the jury's attention on this or that particular, specific element of your creation.
Minimum: 500kB - Max 1MB - Jpeg only
Visual 4 - Optional: If a re-design, put the previous design here.
Minimum: 500kB - Max 1MB - Jpeg only
Visual 5 - Optional: your creation presented in a more personal manner just to showcase its artistic merit. This will be the image used by Pentawards to promote the winners. Otherwise, the organisation will choose one of the other images.
Minimum: 500kB - Max 1MB - Jpeg only
Under "comments" you can enter details about your creation (market, objectives, materials or techniques used, particular features of the packaging or the product, etc.). This information is optional but highly recommended!
New Pepsi Packaging Design
Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.
When the logo was unveiled last week, it received somewhat of a lukewarm reception. Seeing the final product though may sway some naysayers. The logo and product design are sleek, simple and refined. It's a welcome change from the rather boxy typeface used since 1962.
Pepsi unveiled their new packaging to “digital and social media influencers” with shipped packages of the new product. The package included a commercial highlighting the companies history and ends with the official debut of the new logo.
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