Brasil Sul: Lux Collection

Advertising Agency: Agência AMA, Porto Alegre, Brazil
Creative Director / Copywriter: Zeca Honorato
Art Director: Marcel Viero
Illustrator: Marcos Andrade
Photographer: Eduardo Carneiro

DDB: Calendar

"As a supporter of the National Advertising Benevolent Society (NABS), DDB Vancouver was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Via: Bestadsontv

RBC: Torch

The campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.

By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.

The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.

Advertising Agency: BBDO Toronto and Proximity Canada

Guitar Hero's dream band

It's a freaking all-star team of athletes plugging the new Guitar Hero video game. Swimmer Michael Phelps, slugger (and Madonna toy) Alex Rodriguez, skater Tony Hawk and baller Kobe Bryant slide out in their skivvies and dance around to Bob Seger's "Old Time Rock and Roll" a la Tom Cruise in Risky Business. Highlight: a helmeted Tony Hawk rolls out on a skateboard, toy drum set hanging awkwardly from his torso. Lowlight: Michael Phelps, who proves to be as camera-allergic as ever. (Stay in the water, Phelps!) Sadly, a steamy Heidi Klum version of this spot — she rocks out in black lingerie — never made it onto television.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Old Spice's meta-humor

This spot lives and dies on Neil Patrick Harris' perfectly smug face. With great faux solemnity, the actor — who as a child starred in Doogie Howser, M.D. — opens the door and says, "Chronic body odor ruins lives." This line alone would be an effective ad. But Harris then goes on to stroll the halls of an odd hospital, full of hot doctors sloppily making out in full view (Grey's Anatomy dig, anyone?). The joke reaches a crescendo when he enters an operating room, holds up his hands for a pair of nonexistent gloves and slaps a stethoscope bulb down on his patient's face. "I used to be a doctor for pretend," he says. Perhaps, but his charisma is very real.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Scorsese to direct AT&T

How can you not love Scorsese and his fast-talking, heavy-eyebrowed Noo Yawkese? Barging in on a goodnight phone call whose plot he says is "pedestrian," Scorsese directs a darker, more exciting life for the mother tucking in her child. "You're trapped in a loveless marriage. You should be drinking something out of a bottle," he tells Mom. "You have a bottle around?" The golden moment comes when he invents a criminal life for the kid's out-of-town father. A life that will lead the child to murder.

Scorsese: "Can you say vengeance?"

Adorable Five Year-Old Boy: (Long pause) "Vengeance."

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Fate, according to Nike

Can you believe that David Fincher, director of dark, violent fare such as Seven, Zodiac, and Fight Club is behind this rousing, rhythmic, well-lit commercial? Following two football players — the Pittsburgh Steelers' Troy Polamalu and the San Diego Chargers' LaDainian Tomlinson — from the womb to their bone-crushing encounter at midfield, this Nike spot was photographed by Emmanuel Lubezki (the virtuoso cinematographer behind Children of Men) and features a remixed Ennio Morricone piece from The Good, the Bad, and the Ugly. Cinematic cachet aside, the spot tells an entertaining, joyous story in just about 60 seconds. And no dead bodies, either!

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Fed Ex's horror flick

It's a genius idea in these energy-deficient times: carrier pigeons as mail couriers. Smart thinking. But "what about the big stuff?," asks the boss. This is where the ad turns into a mini-disaster flick. Giant pigeons drop packages on the populace below, peck at trucks, and shed windshield-size feathers. It's a witty commercial, made all the better for the directors' decision to stay away from the obvious bird crap joke.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

I'm a PC

PCs have just about had it. Mocked relentlessly as stodgy and passé in those John Hodgman/Justin Long Mac ads, PCs are fighting back! Significantly funnier (and possibly cheaper) than the much anticipated, ultimately flat Bill Gates/Jerry Seinfeld ads, this spot finds real people of all sorts to give PCs a plug. Naturally, Gates is in there somewhere, but he's got nothing on the dude in the shark tank ("I'm a PC. And I'm kinda scared") or the incredibly random gentleman at the end, who just wants us to know that he's a PC and he sells fish. We're sold on this commercial.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

T-Mobile's NBA series

Basketball's Dwyane Wade and Charles Barkley prove themselves to be one of the better comedy duos to grace the small screen in recent years with their series of T-Mobile ads. In this Super Bowl spot, Miami Heat star Wade finally gains entry to Barkley's "Fave Five" after several commercials' worth of trying to curry favor with the Hall of Famer. And boy does Wade come to regret it. The retired Barkley has apparently become one of the idle rich, with nothing to do but call Wade over and over again to ask such urgent questions as, "You like popsicles?" Barkley is wonderfully self-effacing (look at his fridge!) and Wade does exasperated like a pro.

Reference : Time's Top 10 TV Ads By Gilbert Cruz

International Labour Organization: Shovel

"This is the toy of many Colombian children."

Advertising Agency : Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango

Mini Cooper: Demon Carts

Advertising Agency: Butler, Shine Stern & Partners, USA
Executive CD: John Butler
Associate CD: Steve Mapp
EP: Adrienne Cummins
Sr. Producer(s): Kat Friis
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Richard Henkels
EP(s): Jennifer Siegel, Brian Latt
Producer: Joby Ochsner
Production Supervisor: Brendan Kling
Production Coordinator: Brian Armstrong
1st AD: Mike Curtis
2nd AD: Joe Gray
Post/Effects: Asylum
VFX Supervisor/Lead Compositor: Sean Devereaux
Inferno Artist: James Allen
EP: Michael Pardee
Producer: Darcie Muangman
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
Editorial: Cosmo Street
Editor: Christian Jordan
Telecine: Complete Post
Audio Post: Lime Studios
Music Company: Beacon Street Studios
Aired: September 2008

Fuse TV: Time travel

Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarissa Patrianova Valaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Directors: Nanospore
Creative Directors: Ben Lee, Paul Hwang
Cell Animators: Juliana Park, Omar Ruiz
Assistant Animator: Dave Creek
After Effects: Aaron Bjork
Compositor: Matthew Encina
Toolkit: C4D, After Effects, Illustrator, Photoshop, Flash
Music: Composed and Performed by Rahzel
Produced by Leo Sidran and Eugene Cho (Amber Music)
Executive Producer: Patrick Oliver (Amber Music)
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine

INEN Cancer Prevention Center: Crash test

"Smoking is the stupidest way to commit suicide. Quit Stupidity"

Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Liga Contra el Cáncer: 15000

The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he
painted the little girl in oil painting.

Advertising Agency: Ogilvy Perú
Creative Director: Aldo Canchaya
Art Director: Daniel Morales
Copywriters: Yacub Tabja, Diego Guzmán
Illustrator: Jose Antonio Bao
Published: May 2008

Primus: Buddies

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA

Sailor's World: Problem

"Experience the unsinkable optimism of boating."

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Jim Nelson
Creative Director: Sheldon Clay
Copywriter: Ellie Adnerson
Art Director: Brad Harrison
Published: August 2008