pentawards

THE COMPETITION FOR 2009 WILL BE OPEN FROM 1 MAY TO 12 JUNE 2009



HOW TO PRESENT YOUR CREATIONS ?
It is very important for the jury to be able to judge the designs even-handedly. You will therefore have to present your creations in a standardised manner, but you will also be able to show your creation in a more personal way. Please follow the following instructions closely and refer to the examples for further clarification.

Insciption 1

Visual 1 - Mandatory: your creation photographed as is, from the front, against a white or neutral background.

Minimum: 500kB - Max 1MB - Jpeg only


Inscription 2

Visual 2 - Optional: your creation photographed as is, from the back and/or from the side, against a white or neutral background.

Minimum: 500kB - Max 1MB - Jpeg only

Inscription 3

Visual 3 - Optional: one or more details of your creation, photographed as is, to draw the jury's attention on this or that particular, specific element of your creation.

Minimum: 500kB - Max 1MB - Jpeg only

Visual 4 - Optional: If a re-design, put the previous design here.

Minimum: 500kB - Max 1MB - Jpeg only

Inscription 5

Visual 5 - Optional: your creation presented in a more personal manner just to showcase its artistic merit. This will be the image used by Pentawards to promote the winners. Otherwise, the organisation will choose one of the other images.

Minimum: 500kB - Max 1MB - Jpeg only

Under "comments" you can enter details about your creation (market, objectives, materials or techniques used, particular features of the packaging or the product, etc.). This information is optional but highly recommended!


11.11.11: Toolbox


"Workers are not tools."

Advertising Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
Print Production: Roxane Lemaire
Photographer: Evert Thiry
Published: November 2008

Liga Contra el Cáncer: 15000


The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he
painted the little girl in oil painting.


Advertising Agency:
Ogilvy Perú
Creative Director: Aldo Canchaya
Art Director: Daniel Morales
Copywriters: Yacub Tabja, Diego Guzmán
Illustrator: Jose Antonio Bao
Published: May 2008