De Lijn : Take the bus

a new campaign for “De Lijn”, the Flemish public transport company, to emphasize its mission: to be the smartest way to travel throughout Flanders.

The campaign builds on the universal insight that travelling in groups has its advantages.





Agency: Duval Guillaume Brussels
Creative Director: Peter Ampe, Bottez Katrien
Creation: Hans Kerkhoff, Raoul Maris
TV Producer: Emily Rammant, Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Guionne Leroy
Producer: Luc Van Driessche