New York Film Academy: Popcorn

"Want to write something good for the cinema?"

Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti
Published: December 2008

Evian: Statue

"The other official water of the championships, Wimbledon"

Advertising Agency: Euro RSCG, London, UK
Creative Director: Mark Hunter
Copywriter: Samantha Richards
Art Director: Phil Beaumont
Photographer: stock photography
Typographer: Matt Palmer

International Labour Organization: Shovel

"This is the toy of many Colombian children."

Advertising Agency :
Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango

Australia Day: Surf - Metal - Bongo

Advertising Agency: Loud Sydney, Australia
Creative Director / Copywriter: Joe Van Trump
Art Director: Darren Seddon
Creative: David Halter, Ryan Lonsdale

Nokia Ping Pong Lee !!

Amazing Advertising Montage for Nokia

California Walnuts: Santa

"Eating nuts can prevent heart pain."

Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Director: Quim Crespo
Art Director: Alex Martín
Copywriter: Quim Crespo
Photographer: Rafael Jover

Deutsche Post: Message

Advertising Agency: Jung von Matt / Spree, Germany

Stoli Blakberi: Airship

Advertising Agency: Publicis, London, UK
Creative Director: Adam Kean
Art Director: Alistair Ross
Producer: Sharon Joyce
Production Company: Stink / Psyop
Directors: Todd Mueller & Kylie Matulick, Psyop
Executive Producers: Neysa Horsburgh, Lucia Grillo
Producers: Mungo Maclagan (Stink), Luisa Murray (Psyop)
Technical Director: David Chontos
Lead Composite: Matt Lavoy
CG: Reeves Blakeslee, Angie Jones, Joon Lee, Grace Lee, Sarah Bockett
2D: Chad Howitt, Ash Wagers, Brendan Smith
Designers: Kylie Matulick, Jon Saunders
Music: Gabriel Prokofiev, Composer
Mix Studio: 750mph, London

Mini Cooper: Demon Carts

Advertising Agency:
Butler, Shine Stern & Partners, USA
Executive CD: John Butler
Associate CD: Steve Mapp
EP: Adrienne Cummins
Sr. Producer(s): Kat Friis
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Richard Henkels
EP(s): Jennifer Siegel, Brian Latt
Producer: Joby Ochsner
Production Supervisor: Brendan Kling
Production Coordinator: Brian Armstrong
1st AD: Mike Curtis
2nd AD: Joe Gray
Post/Effects: Asylum
VFX Supervisor/Lead Compositor: Sean Devereaux
Inferno Artist: James Allen
EP: Michael Pardee
Producer: Darcie Muangman
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
Editorial: Cosmo Street
Editor: Christian Jordan
Telecine: Complete Post
Audio Post: Lime Studios
Music Company: Beacon Street Studios
Aired: September 2008

Fuse TV: Time travel

Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarissa Patrianova Valaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Directors: Nanospore
Creative Directors: Ben Lee, Paul Hwang
Cell Animators: Juliana Park, Omar Ruiz
Assistant Animator: Dave Creek
After Effects: Aaron Bjork
Compositor: Matthew Encina
Toolkit: C4D, After Effects, Illustrator, Photoshop, Flash
Music: Composed and Performed by Rahzel
Produced by Leo Sidran and Eugene Cho (Amber Music)
Executive Producer: Patrick Oliver (Amber Music)
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine

National Geographic Channel

Show yourself at your best, advertise on National Geographic Channel

Advertising Agency: Euro RSCG Amsterdam, Amstelveen, Netherlands
Art Director: Cliff Deun
Copywriter: Emily Mulder
Photographer: Stock
Published: October 2008

Very old Big Mac 70's commercial

McDonalds Big Mac Commercial 1975

1984 Apple's Macintosh Commercial

In the third quarter of the 1984 Super Bowl, a strange and disorienting advertisement appeared on the TV screens of the millions of viewers tuned in to the yearly ritual. The ad opens on a gray network of futuristic tubes connecting blank, ominous buildings. Inside the tubes, we see cowed subjects marching towards a cavernous auditorium, where they bow before a Big Brother figure pontificating from a giant TV screen. But one lone woman remains unbroken. Chased by storm troopers, she runs up to the screen, hurls a hammer with a heroic grunt, and shatters the TV image. As the screen explodes, bathing the stunned audience in the light of freedom, a voice-over announces, "On January 24th, Apple Computer will introduce the Macintosh. And you'll see why 1984 won't be like "1984."

This commercial, designed by the advertising agency Chiat/Day to introduce Apple's Macintosh computer and directed by Ridley Scott fresh off his science fiction classic Blade Runner, has never run again since that Super Bowl spot. But few commercials have ever been more influential. Advertising Age named it the 1980s' Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel.

The 1984 commercial was a critical moment in the development of the American public's conception of the proper uses and cultural implications of personal computers. PCs were introduced in the 1970s as tools - utilitarian objects designed to facilitate specific tasks. In the 1980s, they became full-fledged commodities - shiny consumer products defined not just by their use value, but by the collection of meanings, hopes, and ideals attached to them through advertising, promotion, and cultural circulation. With the 1984 ad, Apple identified the Macintosh with an ideology of "empowerment" - a vision of the PC as a tool for combating conformity and asserting individuality. And while Apple's own fortunes have waned of late, its vision of the power and potential of the personal computer has triumphed, becoming the ideological underpinnings of techno-boosterism in the 1990s.

Before going any further, let's now look at the ad itself.

Directed by Ridley Scott
Produced by Chiat/Day
Written by Lee Clow Steve Hayden
Starring Anya Major David Graham
Distributed by Apple Computers
Release date(s) 22 January 1984 (only daytime televised broadcast)
Running time 60 seconds (final cut)

Heinz Farmers Market

Agency: Cowandesign

Expedia: Italy special

Advertising Agency: Serviceplan Munich / Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Patrizia Marroni, Pei Mueller-Lierheim
Copywriter: Petra Nachtigall
Released: October 2008

McDonalds Coke: Escalator & Stairs

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pih

Heinen Freezing: Lighter

Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: litho niemann + steggemann

INEN Cancer Prevention Center: Crash test

"Smoking is the stupidest way to commit suicide. Quit Stupidity"

Advertising Agency:
Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo

Veikkaus Football Betting: Rollercoaster

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriters: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen
Published: September 2008

World Class Gym: Caricature

brilliant! the fact that people will want to keep the ad and share it with friends it's an awesome strategy
Advertising Agency: Le Bureau Stockholm, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson

John Lewis : Shadow

"Whoever you're looking for this Christmas"

Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest

Zwilling knives: Nun, Soldiers

Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit

Sushi Roll: Sushi train

Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.

Advertising Agency: JWT, Sydney, Australia
Art Director: Chris Moreira
Production: Escalated Advertising
Released: March 2008

Newman's Own Organics: Ginger

Naturally refreshing like margaritas in Mexico.

Advertising Agency: Academy of Art University
Creative Directors / Art Directors / Copywriters: Kimi Rosenthal, Lori Louie
Published: October 2008



It is very important for the jury to be able to judge the designs even-handedly. You will therefore have to present your creations in a standardised manner, but you will also be able to show your creation in a more personal way. Please follow the following instructions closely and refer to the examples for further clarification.

Insciption 1

Visual 1 - Mandatory: your creation photographed as is, from the front, against a white or neutral background.

Minimum: 500kB - Max 1MB - Jpeg only

Inscription 2

Visual 2 - Optional: your creation photographed as is, from the back and/or from the side, against a white or neutral background.

Minimum: 500kB - Max 1MB - Jpeg only

Inscription 3

Visual 3 - Optional: one or more details of your creation, photographed as is, to draw the jury's attention on this or that particular, specific element of your creation.

Minimum: 500kB - Max 1MB - Jpeg only

Visual 4 - Optional: If a re-design, put the previous design here.

Minimum: 500kB - Max 1MB - Jpeg only

Inscription 5

Visual 5 - Optional: your creation presented in a more personal manner just to showcase its artistic merit. This will be the image used by Pentawards to promote the winners. Otherwise, the organisation will choose one of the other images.

Minimum: 500kB - Max 1MB - Jpeg only

Under "comments" you can enter details about your creation (market, objectives, materials or techniques used, particular features of the packaging or the product, etc.). This information is optional but highly recommended!

11.11.11: Toolbox

"Workers are not tools."

Advertising Agency: VVL BBDO, Belgium
Creative Team: Jan Ockerman, Jef Boes
Creative Directors: Jan De Jonghe, Jan Baert
Account Team: Toon De Baere, Philippe Van Eygen
Print Production: Roxane Lemaire
Photographer: Evert Thiry
Published: November 2008

Liga Contra el Cáncer: 15000

The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which we had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him. Using 15,000 cigarettes butts, glued together one by one in an outdoor panel, level to the sidewalk, we dramatized the treat that cigarettes represent for a non-smoking person, in this case, a little girl. A month and half before the campaign, with the help of many volunteers, we were able to gather 15,000 cigarettes butts. An artist was in charge of pasting them together and to maintain the essence of the original idea, he
painted the little girl in oil painting.

Advertising Agency:
Ogilvy Perú
Creative Director: Aldo Canchaya
Art Director: Daniel Morales
Copywriters: Yacub Tabja, Diego Guzmán
Illustrator: Jose Antonio Bao
Published: May 2008

YPPM music school: Transformation

Advertising Agency: Bates141 Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Grace Patricia
Copywriter: Hendra Lesmono, Peyi
Illustrator / Designer: Grace Patricia
Published: August 2008

Primus: Buddies

Advertising Agency:
Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA

New Pepsi Packaging Design

Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.

When the logo was unveiled last week, it received somewhat of a lukewarm reception. Seeing the final product though may sway some naysayers. The logo and product design are sleek, simple and refined. It's a welcome change from the rather boxy typeface used since 1962.

Pepsi unveiled their new packaging to “digital and social media influencers” with shipped packages of the new product. The package included a commercial highlighting the companies history and ends with the official debut of the new logo.

Sunlight: World

Advertising Agency:
Lowe, Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Danang
Art Director: Budi Utama
Retouchers: Hario Yudhono, Rudi Haryanto

Atlas MTB: Dentures

Advertising Agency: Leo Burnett, New Delhi, India
Executive Creative Directors: K.V. Shridhar, Sainath Saraban
Art Director / Illustrator: Dalip Singh
Copywriter: Samrat Das

Sailor's World: Problem

"Experience the unsinkable optimism of boating."

Advertising Agency: Carmichael Lynch, USA
Executive Creative Director: Jim Nelson
Creative Director: Sheldon Clay
Copywriter: Ellie Adnerson
Art Director: Brad Harrison
Published: August 2008