Accompanying the final shipment was a DVD highlights of the company's 110 year history including the debut of the new logo and packaging across all product lines. You can watch the video here.
When the logo was unveiled last week, it received somewhat of a lukewarm reception. Seeing the final product though may sway some naysayers. The logo and product design are sleek, simple and refined. It's a welcome change from the rather boxy typeface used since 1962.
Pepsi unveiled their new packaging to “digital and social media influencers” with shipped packages of the new product. The package included a commercial highlighting the companies history and ends with the official debut of the new logo.
0 comments:
Post a Comment