ADsTrendy: 2009

Brasil Sul: Lux Collection

Advertising Agency: Agência AMA, Porto Alegre, Brazil
Creative Director / Copywriter: Zeca Honorato
Art Director: Marcel Viero
Illustrator: Marcos Andrade
Photographer: Eduardo Carneiro

a new campaign for “De Lijn”, the Flemish public transport company, to emphasize its mission: to be the smartest way to travel throughout Flanders.

The campaign builds on the universal insight that travelling in groups has its advantages.

Agency: Duval Guillaume Brussels
Creative Director: Peter Ampe, Bottez Katrien
Creation: Hans Kerkhoff, Raoul Maris
TV Producer: Emily Rammant, Marc Van Buggenhout
Production Company: Creative Conspiracy
Director: Guionne Leroy
Producer: Luc Van Driessche

Oslo Krisesenter women's shelter: Hidden

"Many women are the victims of hidden domestic violence. One in six women are maltreated by their closest relatives. Help us in our work to help women that are the victims of domestic violence. Oslo Krisesenter, bank account 5057 0507 246."

Advertising Agency: Kitchen, Oslo, Norway
Art Director: Ole Henrik Stubberud
Copywriter: Heidi Mittun-Kjos
Illustrator: David Johannessen
Other additional credits: Håkon Stensholt
Released: January 2009

National Geographic Channel: Ant habitat

The blue substance inside the board is a special type of gel. The gel serves as both habitat and nutrition for ants, allowing you to watch in awe as they turn the blue gel inside the board into a fascinating colony of tunnels. It is also transparent so that people can watch from both sides of the board. The gel is developed by NASA and is now sold in ant aquariums known as AntWorks.

This is a student work and therefore only a Photoshop sketch of the idea.
The board should be placed under shadow or inside a building; a busy train station or a shopping mall where people can study the ants and how they dig tunnels over a period of time. The ants can live within this habitat for up to 5-6 months if needs be.

Advertising School: Norges Kreative Fagskole, Oslo, Norway
Art Director: Andreas Aichberger
Copywriters: Morten Jacobsen, Per-Andrè Ruud

Huggies: For the more mature toddler

Advertising Agency: Ogilvy, Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Copywriter: Qing Duan
Art Directors: Neo Zhou, Zhong Shi, Jacky Lung
Illustrator: Wei Yan

DDB: Calendar

"As a supporter of the National Advertising Benevolent Society (NABS), DDB Vancouver was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Via: Bestadsontv

RBC: Torch

The campaign rallies all Canadians to "CREATE a better Canada and Carry the Torch” by making a pledge to do something in their community or everyday life that will make Canada a better place to live.

By registering online at rbc.com/carrythetorch, Canadians can win a once in a lifetime experience to carry the Olympic torch when it passes through or near their community.

The animated spot shows RBC’s advisor Arbie beginning the Torch Relay across Canada.

Advertising Agency: BBDO Toronto and Proximity Canada

Guitar Hero's dream band

It's a freaking all-star team of athletes plugging the new Guitar Hero video game. Swimmer Michael Phelps, slugger (and Madonna toy) Alex Rodriguez, skater Tony Hawk and baller Kobe Bryant slide out in their skivvies and dance around to Bob Seger's "Old Time Rock and Roll" a la Tom Cruise in Risky Business. Highlight: a helmeted Tony Hawk rolls out on a skateboard, toy drum set hanging awkwardly from his torso. Lowlight: Michael Phelps, who proves to be as camera-allergic as ever. (Stay in the water, Phelps!) Sadly, a steamy Heidi Klum version of this spot — she rocks out in black lingerie — never made it onto television.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Old Spice's meta-humor

This spot lives and dies on Neil Patrick Harris' perfectly smug face. With great faux solemnity, the actor — who as a child starred in Doogie Howser, M.D. — opens the door and says, "Chronic body odor ruins lives." This line alone would be an effective ad. But Harris then goes on to stroll the halls of an odd hospital, full of hot doctors sloppily making out in full view (Grey's Anatomy dig, anyone?). The joke reaches a crescendo when he enters an operating room, holds up his hands for a pair of nonexistent gloves and slaps a stethoscope bulb down on his patient's face. "I used to be a doctor for pretend," he says. Perhaps, but his charisma is very real.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Casino di Venezia: Every hand tells a story

Advertising Agency: AdmCom, Bologna, Italy
Creative Director: Maurizio Cinti
Art Director: Andrea Ligi
Copywriter: Massimiliano Pancaldi
Illustrator: Elena Locatelli
Released: November 2008

Scorsese to direct AT&T

How can you not love Scorsese and his fast-talking, heavy-eyebrowed Noo Yawkese? Barging in on a goodnight phone call whose plot he says is "pedestrian," Scorsese directs a darker, more exciting life for the mother tucking in her child. "You're trapped in a loveless marriage. You should be drinking something out of a bottle," he tells Mom. "You have a bottle around?" The golden moment comes when he invents a criminal life for the kid's out-of-town father. A life that will lead the child to murder.

Scorsese: "Can you say vengeance?"

Adorable Five Year-Old Boy: (Long pause) "Vengeance."

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Fate, according to Nike

Can you believe that David Fincher, director of dark, violent fare such as Seven, Zodiac, and Fight Club is behind this rousing, rhythmic, well-lit commercial? Following two football players — the Pittsburgh Steelers' Troy Polamalu and the San Diego Chargers' LaDainian Tomlinson — from the womb to their bone-crushing encounter at midfield, this Nike spot was photographed by Emmanuel Lubezki (the virtuoso cinematographer behind Children of Men) and features a remixed Ennio Morricone piece from The Good, the Bad, and the Ugly. Cinematic cachet aside, the spot tells an entertaining, joyous story in just about 60 seconds. And no dead bodies, either!

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Fed Ex's horror flick

It's a genius idea in these energy-deficient times: carrier pigeons as mail couriers. Smart thinking. But "what about the big stuff?," asks the boss. This is where the ad turns into a mini-disaster flick. Giant pigeons drop packages on the populace below, peck at trucks, and shed windshield-size feathers. It's a witty commercial, made all the better for the directors' decision to stay away from the obvious bird crap joke.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

Foundation Abbé Pierre: 6

Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
Released: December 2008

I'm a PC

PCs have just about had it. Mocked relentlessly as stodgy and passé in those John Hodgman/Justin Long Mac ads, PCs are fighting back! Significantly funnier (and possibly cheaper) than the much anticipated, ultimately flat Bill Gates/Jerry Seinfeld ads, this spot finds real people of all sorts to give PCs a plug. Naturally, Gates is in there somewhere, but he's got nothing on the dude in the shark tank ("I'm a PC. And I'm kinda scared") or the incredibly random gentleman at the end, who just wants us to know that he's a PC and he sells fish. We're sold on this commercial.

Reference : Time's Top 10 TV Ads by Gilbert Cruz

T-Mobile's NBA series

Basketball's Dwyane Wade and Charles Barkley prove themselves to be one of the better comedy duos to grace the small screen in recent years with their series of T-Mobile ads. In this Super Bowl spot, Miami Heat star Wade finally gains entry to Barkley's "Fave Five" after several commercials' worth of trying to curry favor with the Hall of Famer. And boy does Wade come to regret it. The retired Barkley has apparently become one of the idle rich, with nothing to do but call Wade over and over again to ask such urgent questions as, "You like popsicles?" Barkley is wonderfully self-effacing (look at his fridge!) and Wade does exasperated like a pro.

Reference : Time's Top 10 TV Ads By Gilbert Cruz

Brasil Sul: Lux Collection

De Lijn : Take the bus