"Want to write something good for the cinema?"
Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti
Published: December 2008
New York Film Academy: Popcorn
"Want to write something good for the cinema?"
Advertising Agency: Red Cell, Milan, Italy
Creative Directors: Roberto vella, Stefano Longoni
Art Director: Paola Bussa
Copywriter: Simona Laudisa
Photographer: Mauro Turatti
Published: December 2008
Evian: Statue
"The other official water of the championships, Wimbledon"Advertising Agency: Euro RSCG, London, UK
Creative Director: Mark Hunter
Copywriter: Samantha Richards
Art Director: Phil Beaumont
Photographer: stock photography
Typographer: Matt Palmer
International Labour Organization: Shovel
"This is the toy of many Colombian children."Advertising Agency : Rep-Grey, Colombia
Creative VP: Juan Pablo Hernández
Creative Director: Mauricio Dueñas
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polo
Copywriter: Rodrigo Uribe, Sebastian Mallarino
Other additional credits: Alberto Sosa, Arnoldo Villanueva
Director Account: Marcela Arango
Australia Day: Surf - Metal - Bongo
Advertising Agency: Loud Sydney, AustraliaCreative Director / Copywriter: Joe Van Trump
Art Director: Darren Seddon
Creative: David Halter, Ryan Lonsdale
California Walnuts: Santa
"Eating nuts can prevent heart pain."Advertising Agency: Grey, Barcelona, Spain
Executive Creative Director: Jürgen Krieger
Creative Director: Quim Crespo
Art Director: Alex Martín
Copywriter: Quim Crespo
Photographer: Rafael Jover
Stoli Blakberi: Airship
Advertising Agency: Publicis, London, UK
Creative Director: Adam Kean
Art Director: Alistair Ross
Producer: Sharon Joyce
Production Company: Stink / Psyop
Directors: Todd Mueller & Kylie Matulick, Psyop
Executive Producers: Neysa Horsburgh, Lucia Grillo
Producers: Mungo Maclagan (Stink), Luisa Murray (Psyop)
Technical Director: David Chontos
Lead Composite: Matt Lavoy
CG: Reeves Blakeslee, Angie Jones, Joon Lee, Grace Lee, Sarah Bockett
2D: Chad Howitt, Ash Wagers, Brendan Smith
Designers: Kylie Matulick, Jon Saunders
Music: Gabriel Prokofiev, Composer
Mix Studio: 750mph, London
Mini Cooper: Demon Carts
Advertising Agency: Butler, Shine Stern & Partners, USA
Executive CD: John Butler
Associate CD: Steve Mapp
EP: Adrienne Cummins
Sr. Producer(s): Kat Friis
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Richard Henkels
EP(s): Jennifer Siegel, Brian Latt
Producer: Joby Ochsner
Production Supervisor: Brendan Kling
Production Coordinator: Brian Armstrong
1st AD: Mike Curtis
2nd AD: Joe Gray
Post/Effects: Asylum
VFX Supervisor/Lead Compositor: Sean Devereaux
Inferno Artist: James Allen
EP: Michael Pardee
Producer: Darcie Muangman
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
Editorial: Cosmo Street
Editor: Christian Jordan
Telecine: Complete Post
Audio Post: Lime Studios
Music Company: Beacon Street Studios
Aired: September 2008
Fuse TV: Time travel
Agency: Brooklyn Brothers
Art Directors: Stephen Rutterford, Clarissa Patrianova Valaeys
Writers: Guy Barnett, Mike Pierantozzi
Agency Producer: Shana Bellot
Production Company: Blacklist
Blacklist Executive Producer: Adina Sales
Blacklist Producers: Rich Rama, Karen Lawler
Directors: Nanospore
Creative Directors: Ben Lee, Paul Hwang
Cell Animators: Juliana Park, Omar Ruiz
Assistant Animator: Dave Creek
After Effects: Aaron Bjork
Compositor: Matthew Encina
Toolkit: C4D, After Effects, Illustrator, Photoshop, Flash
Music: Composed and Performed by Rahzel
Produced by Leo Sidran and Eugene Cho (Amber Music)
Executive Producer: Patrick Oliver (Amber Music)
Sound Design: Carl Mandelbaum, audioEngine
Sound Design: Gloria Pitagorsky, Executive Producer, audioEngine
National Geographic Channel
Show yourself at your best, advertise on National Geographic Channel
Advertising Agency: Euro RSCG Amsterdam, Amstelveen, Netherlands
Art Director: Cliff Deun
Copywriter: Emily Mulder
Photographer: Stock
Published: October 2008
1984 Apple's Macintosh Commercial
In the third quarter of the 1984 Super Bowl, a strange and disorienting advertisement appeared on the TV screens of the millions of viewers tuned in to the yearly ritual. The ad opens on a gray network of futuristic tubes connecting blank, ominous buildings. Inside the tubes, we see cowed subjects marching towards a cavernous auditorium, where they bow before a Big Brother figure pontificating from a giant TV screen. But one lone woman remains unbroken. Chased by storm troopers, she runs up to the screen, hurls a hammer with a heroic grunt, and shatters the TV image. As the screen explodes, bathing the stunned audience in the light of freedom, a voice-over announces, "On January 24th, Apple Computer will introduce the Macintosh. And you'll see why 1984 won't be like "1984."
This commercial, designed by the advertising agency Chiat/Day to introduce Apple's Macintosh computer and directed by Ridley Scott fresh off his science fiction classic Blade Runner, has never run again since that Super Bowl spot. But few commercials have ever been more influential. Advertising Age named it the 1980s' Commercial of the Decade. You can still see its echoes today in futuristic ads for technology and telecommunications multinationals such as AT&T, MCI, and Intel.
The 1984 commercial was a critical moment in the development of the American public's conception of the proper uses and cultural implications of personal computers. PCs were introduced in the 1970s as tools - utilitarian objects designed to facilitate specific tasks. In the 1980s, they became full-fledged commodities - shiny consumer products defined not just by their use value, but by the collection of meanings, hopes, and ideals attached to them through advertising, promotion, and cultural circulation. With the 1984 ad, Apple identified the Macintosh with an ideology of "empowerment" - a vision of the PC as a tool for combating conformity and asserting individuality. And while Apple's own fortunes have waned of late, its vision of the power and potential of the personal computer has triumphed, becoming the ideological underpinnings of techno-boosterism in the 1990s.
Before going any further, let's now look at the ad itself.
Directed by Ridley Scott
Produced by Chiat/Day
Written by Lee Clow Steve Hayden
Starring Anya Major David Graham
Distributed by Apple Computers
Release date(s) 22 January 1984 (only daytime televised broadcast)
Running time 60 seconds (final cut)
Expedia: Italy special
Advertising Agency: Serviceplan Munich / Hamburg, Germany
Creative director: Ekki Frenkler
Art Directors: Patrizia Marroni, Pei Mueller-Lierheim
Copywriter: Petra Nachtigall
Released: October 2008
McDonalds Coke: Escalator & Stairs
Advertising Agency: DDB, Stockholm, SwedenCreative Director: Andreas Dahlqvist
Art Directors: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Copywriters: Simon Higby, Viktor Arve, Felix Söderlind, Tove Eriksen Hillblom
Photographer: Alexander Pih
Heinen Freezing: Lighter
Advertising Agency: Wächter & Wächter Bremen, Bremen, Germany
Creative Director: Andreas Rüthemann
Copywriter: Jan Portius
Photographer: litho niemann + steggemann
INEN Cancer Prevention Center: Crash test
"Smoking is the stupidest way to commit suicide. Quit Stupidity"Advertising Agency: Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo
Veikkaus Football Betting: Rollercoaster
Advertising Agency: TBWA\PHS Helsinki, FinlandCreative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriters: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen
Published: September 2008
World Class Gym: Caricature
brilliant! the fact that people will want to keep the ad and share it with friends it's an awesome strategy
Advertising Agency: Le Bureau Stockholm, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Advertising Agency: Le Bureau Stockholm, SwedenArt Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
John Lewis : Shadow
"Whoever you're looking for this Christmas"
Agency: Lowe London, UK
Photographer: Nadav Kander
Executive Creative Director: Ed Morris
Art Director: Johnny Leathers
Copywriter: George Prest
Zwilling knives: Nun, Soldiers
Advertising Agency: BBDO, Bangkok, Thailand
Executive Creative Directors: Nikrom Kulkosa, Suthisak Sucharittanonta
Creative Directors: Vasan Wangpaitoon, Juntiga Nasunee
Art Director: Natee Likitsuwankool
Copywriter: Thanasorn Janekankit
Photographer / Retoucher: Chubcheevit
Sushi Roll: Sushi train
Stickers of sushi meals were bonded at the handrails of an escalator. Inexpensive realisation with a great effect.
Advertising Agency: JWT, Sydney, Australia
Art Director: Chris Moreira
Production: Escalated Advertising
Released: March 2008
Newman's Own Organics: Ginger
Naturally refreshing like margaritas in Mexico.Advertising Agency: Academy of Art University
Creative Directors / Art Directors / Copywriters: Kimi Rosenthal, Lori Louie
Published: October 2008
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